Data Strategy Director
Core
Lead data and technology strategy to drive marketing transformation for a large client across Europe and Central Eurasia.
Role type
Senior IC data strategy director
Builds
Regional data and technology roadmaps, audience strategies, and measurement frameworks for major brands
Domain
Marketing technology and data strategy
Deliverable
product features
Required skills
Strategic roadmap creation, data governance, audience strategy, media planning, stakeholder alignment, transformation leadership
Preferred skills
Data partnerships, first- and second-party data management, marketing technology platforms, AI integration
Responsibilities
Own and evolve regional data and technology roadmaps; Co-create audience strategies with Planning and Audience teams; Guide data strategy decisions including technology selection; Establish data governance, quality, and reporting standards; Embed evidence-based planning across media processes; Lead transformation pilots in media, AI, and commerce
