Head of OOH
Core
Lead Publicis Media Africa's end-to-end Out-of-Home practice, combining strategic leadership, market expertise, and commercial acumen to modernize and scale the agency's outdoor offering across South Africa and Pan-Africa.
Role type
Senior leadership head of OOH practice
Builds
End-to-end OOH media solutions, including traditional and digital (DOOH) placements, for clients across South Africa and Pan-Africa
Domain
Advertising / Out-of-Home Media / South African & Pan-African Markets
Required skills
Strategic planning, commercial negotiation, stakeholder management, team leadership, data-informed planning, consumer journey mapping, market analysis, contract negotiation, operational execution, innovation management
Preferred skills
Pan-African OOH ecosystem experience, knowledge of township economies and commuter corridors, familiarity with OOH data tools (OMC Road 2.0, IDS Software, SEEDOH, etc.), experience with DOOH/PDOOH solutions
Technologies
OMC Road 2.0, IDS Software, Outdoor Auditors, SEEDOH, All Unite, Luxon, Lightstone, programmatic trading, mobile retargeting, location intelligence
Responsibilities
Define and implement OOH growth strategy combining traditional scale with digital transformation; negotiate strategic site access and long-term value commitments with media holding groups; lead a centralized OOH operations and delivery hub; map consumer journeys and align OOH touchpoints with brand strategies; pilot measurement frameworks linking OOH exposure to store visits and sales lift; mentor and develop a team of OOH planners, buyers, and coordinators.
Seniority
Senior, strategic leadership & team management