Manager, Audience Strategy
Core
Builds and runs audience work to support client growth plans by creating people-based audiences from multi-source data and managing their activation across digital channels.
Role type
Manager, Audience Strategy (hands-on IC with team coaching)
Builds
People-based audiences and activation pipelines for client media plans
Domain
Digital advertising technology and data-driven marketing
Required skills
SQL, clean room environments, identity resolution, audience segmentation, project management, client presentation, data activation, overlap analysis, taxonomy management
Preferred skills
Data engineering, advanced analytics, startup experience
Technologies
LiveRamp, Epsilon, Snowflake, BigQuery, Databricks, DSPs, CDPs
Responsibilities
Build people-based audiences from first-, second-, and third-party data; own the activation path from segment definition to distribution in DSPs and walled gardens; present audience recommendations and performance metrics to clients; analyze audience-level performance reporting to surface under-delivery and fatigue; maintain audience definitions and activation runbooks; design and run audience tests; write and optimize SQL for audience sizing and validation; project manage data onboarding and pipeline workflows; coach analysts on audience methodology.
Seniority
Manager, hands-on IC with mentorship
