Manager, Media Analytics
Core
Manage media analytics operations, campaign measurement, and data governance for premium brand clients to ensure strategic objectives are met through data-backed insights.
Role type
Manager, Media Analytics (Agency)
Builds
Campaign measurement plans, operational workflows, and data-driven reporting for luxury and premium brands.
Domain
Digital Marketing & Media Analytics
Deliverable
dashboards & analysis
Required skills
Predictive and prescriptive analytics, SQL, Python, Tableau, Google Analytics (GA4), Ad-serving platforms, DSPs, Brand safety solutions, Data visualization, Advanced Excel, Market research
Preferred skills
MMM initiatives, Prisma, Origami Logic, Datorama, Domo, Sisense, Nielsen/comScore
Technologies
Google DFA, Atlas, GA4, Omniture, DoubleVerify, IAS, The Trade Desk, DV360, Amazon, CM360, FlashTalking, Skai, Marin, DD360, Tableau, Power BI, Prisma, Microsoft Excel, SQL, Python
Responsibilities
Execute project plans for media planning, deployment, and post-campaign analytics; Enforce data governance across media platforms and databases; Develop campaign measurement plans with client data teams; Coordinate data collection for client MMM initiatives; Lead escalation and troubleshooting for Senior Analysts; Mentor and develop Junior Analysts; Oversee AdOps execution of media and digital tags; Conduct market research and provide client POVs; Streamline ad tech workflows.
Seniority
Manager, hands-on leadership with team management