Vice President, Program Management
Core
Lead large-scale, complex program delivery and operational excellence for integrated marketing campaigns, CRM, and customer experience initiatives.
Role type
Senior IC Vice President, Program Management
Builds
Integrated marketing programs, CRM/lifecycle initiatives, digital experiences, and brand activations
Domain
Digital Marketing / Customer Experience / Quick Service Restaurant (QSR)
Required skills
Program Management, Client Services, CRM, Customer Experience, Digital Marketing, Consulting, Strategic Partnership, Stakeholder Management, Budgeting, Resource Planning, Team Leadership, Ambiguity Management
Preferred skills
Marketing Automation, Personalization, Customer Data Ecosystems, Enterprise-scale CRM, Marketing Technology, Website Delivery
Technologies
CRM platforms, Marketing automation tools, Digital channels, Website platforms
Responsibilities
Lead delivery of complex programs and integrated marketing initiatives across multiple workstreams. Partner with clients to develop and execute integrated marketing and customer experience strategies. Serve as a trusted advisor to clients guiding them through brand transformation. Collaborate with strategy, analytics, media, creative, production, and technology teams. Oversee campaign planning and execution across owned, earned, paid, and digital channels. Ensure successful delivery by establishing governance models, budgets, timelines, and staffing plans. Mentor and develop the next generation of Program Management leaders. Support business development efforts including budget planning and proposal development.
Seniority
Executive (VP), Strategic & Executional