Director, Audience Strategy
Core
Lead the development, measurement, and adoption of audience and data solutions across Starcom Canada, translating client objectives into addressable audience strategies powered by third-party signals, first-party data, and AI-enabled tools.
Role type
Senior IC Director, Audience Strategy & Data Solutions
Builds
Addressable audience frameworks, data solution narratives, and campaign performance reporting for media clients
Domain
Media & Advertising, Data-Driven Marketing
Deliverable
product features
Required skills
Audience segmentation, programmatic media planning, data-driven media planning, identity-based marketing, stakeholder influence, change management, commercialization of data solutions, AI-enabled planning tools, cross-functional collaboration
Preferred skills
None stated
Technologies
DSPs, social platforms, OOH, TV, proprietary data solutions, AI-enabled planning systems
Responsibilities
Lead audience strategy development and client recommendations; drive adoption and revenue for audience/data solutions; partner with activation teams on campaign execution and reporting; enable internal teams through training and knowledge sharing; mentor cross-functional partners.
Seniority
Senior, hands-on IC leader