Specialized Analytics Sr. Lead, SVP - Citi Commerce Audience Analytics and Targeting
Core
Lead Audience Analytics & Targeting for Citi Commerce by developing high-quality targeted audiences using 1st, 2nd, and 3rd party data to improve ad relevance and drive business growth.
Role type
Senior IC Analytics Lead (Strategy & Execution)
Builds
Production ML models for targeting, audience segments, and Gen AI capabilities for insights generation
Domain
Financial Services / Commerce Media / Digital Marketing
Deliverable
production ML models
Required skills
Strategic analytics leadership, Audience strategy development, Statistical analysis, Predictive modeling, Machine learning techniques, Experimental design (A/B testing), Data platform management, Privacy-safe data environment expertise, Audience activation platform knowledge, Business forecasting, Team leadership
Preferred skills
Programming (SQL, Python, R), Consumer banking product analytics
Technologies
Snowflake, Tableau, Power BI, QlikView, CDPs, Clean rooms, DSP integrations
Responsibilities
Drive analytics roadmap for audience development and targeting, Analyze audience strategy for advertiser relevance, Generate insights on audience composition and performance, Identify new audience offering opportunities, Develop targeting solutions and AI/ML models, Build and integrate Gen AI capabilities, Partner with Finance and Product teams for forecasting, Lead and develop team members
Seniority
Senior, hands-on IC with strategic leadership
