Digital Planning Director
Core
Lead strategic media planning and campaign execution for Adobe across the APAC region, bridging business objectives with activation teams to deliver insight-led strategies.
Role type
Senior IC regional media planning director
Builds
Full-funnel digital media strategies and campaign activations for Adobe in Australia, Singapore, Korea, and India
Domain
Digital marketing and media planning
Required skills
Strategic media planning, multi-market stakeholder management, digital media planning, campaign optimization, audience segmentation, data analysis, measurement frameworks, testing methodologies, reporting, performance evaluation, client leadership, presentation and storytelling, mentoring
Preferred skills
Omnichannel activation expertise, innovation in media planning
Technologies
Adobe platforms, digital channels
Responsibilities
Lead communications and channel planning across paid, owned, and earned media; translate client briefs into media strategies; develop measurement frameworks; build trusted senior client and media relationships; coach Planning Managers and Executives; identify opportunities for innovation and award-worthy work
Seniority
Senior, hands-on IC with regional leadership