Digital Director
Core
Lead digital media strategy creation and execution for clients, integrating online/offline channels and managing the PDCA cycle for a team of 3-6 people.
Role type
Senior IC digital director (media strategy)
Builds
Integrated digital media strategies and plans for clients
Domain
Digital marketing, media planning, programmatic advertising
Deliverable
product features
Required skills
Digital media strategy, programmatic ecosystem knowledge, client relationship management, team leadership, localization of global strategies, presentation to senior clients, AI tool fluency
Preferred skills
Experience in mature markets (Japan), deep knowledge of key digital platforms (FB, Google, LINE, Yahoo, Twitter, Twitch, Snap, TikTok), familiarity with DV360 and Google Ads
Technologies
DV360, Google Ads, LINE, Facebook, Google, Yahoo, Twitter, Twitch, Snap, TikTok
Responsibilities
Manage a team of 3-6 people responsible for their development; Create leading digital strategies and media plans; Support pitches for organic and new business; Localize global strategies for local clients; Build strong relationships with key clients at a senior level; Present confidently to senior clients about key developments in the media ecosystem.
Seniority
Senior, hands-on IC
