Senior Associate, Programmatic
Core
Strategic planning and campaign execution for assigned clients in the health media sector, combining strategy with tactical implementation.
Role type
Senior Associate, Programmatic Media
Builds
Online media campaigns (performance media, audience-based buying, remarketing) for health and wellness clients
Domain
Digital Media / Health Media
Required skills
Programmatic bid management, Campaign management/optimization, Digital media operations, Client-facing risk management, Microsoft Excel (Pivot Tables, VLOOKUP), Project management, Interactive media planning and buying
Preferred skills
Client-facing experience with risk management skills
Technologies
Prisma/MediaOcean, The Trade Desk, PulsePoint, Deep Intent, DV360, Amazon DSP, Yahoo DSP
Responsibilities
Develop and communicate digital strategies and tactical approaches for campaigns; Execute, manage, and optimize online media campaigns; Build and maintain client relationships; Create proposals and client decks; Oversee delivery of creative assets and documentation; Collaborate with analytics and media partners; Troubleshoot campaign issues and manage QA; Coach and educate Associates; Attend client meetings; Manage the tech stack (DMP, DSP, ad-verification); Monitor campaign performance and forecasts.
Seniority
Mid-level, hands-on IC with mentorship responsibilities