Director, Analytics
Core
Design and lead modern measurement plans and roadmaps, applying data-driven insights to media planning, investment, and measurement processes for clients.
Role type
Senior IC Director, Media Analytics and Insights
Builds
Measurement plans, advanced analytics projects, and strategic account direction for media/marketing investments
Domain
Advertising and Marketing
Deliverable
dashboards & analysis
Required skills
Marketing analytics, BLS studies (DV360, Search Lift, Amazon, TikTok), MMM (IPSOS, Nielsen), SQL, data visualization, quantitative marketing, programmatic audience buying, leadership, stakeholder management
Preferred skills
Statistics, Social Sciences, Economics, Tableau, Datorama, PowerBI, cross-functional team experience
Technologies
DV360, Amazon, TikTok, Kantar, Dynata, DISQO, Lucid, IPSOS, Nielsen, Analytic Partners, Tableau, Datorama, PowerBI, SQL
Responsibilities
Design and lead implementation of modern measurement plans and longer-term roadmaps; Scope and direct advanced analytics projects; Lead in-campaign learning agendas and test design (A/B tests, multi-cell tests); Consult with senior client marketing leaders to define business questions; Build presentations providing clear analytics stories; Guide planning teams and client teams on data-driven marketing investment decisions.
Seniority
Senior, hands-on IC with leadership responsibilities
