Manager, Programmatic
Core
Lead planning, activation, optimization, and reporting of commerce-focused programmatic campaigns across retail media and demand-side platforms.
Role type
Manager, Programmatic Media Buying
Builds
Performance-driven retail media campaigns on Amazon DSP, Walmart Connect, and other DSPs
Domain
Digital Marketing / Retail Media / Programmatic Advertising
Required skills
Programmatic media buying, Retail media activation, Audience strategy, Campaign optimization, Bidding strategies, Data analysis (Excel/Sheets), Vendor management, Strategic planning
Preferred skills
Experience with Amazon DSP, The Trade Desk, eCommerce marketing, Omnichannel marketing
Technologies
Amazon DSP, Walmart Connect, The Trade Desk, Google Sheets, Excel
Responsibilities
Setup, execution, optimization, and reporting of programmatic campaigns; Develop audience strategies leveraging shopper and behavioral data; Monitor campaign performance and implement optimizations; Execute testing strategies for targeting and bidding; Mentor junior team members; Manage vendor relationships and platform partners; Prepare client-facing reports and insights.
Seniority
Manager, hands-on IC