Global Geospatial Industry Marketing Lead
Core
Lead global marketing initiatives to translate complex geospatial technology into industry narratives for surveyors, engineers, and mapping professionals.
Role type
Global B2B Industry Marketing Lead
Builds
High-visibility integrated campaigns, trade show strategies, and global demand generation programs for geospatial solutions.
Domain
Geospatial technology, construction, and infrastructure
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, technical fluency in geospatial workflows (total stations, GNSS), global campaign execution, stakeholder alignment, demand generation
Preferred skills
Direct experience in surveying/mapping/civil engineering, international multi-channel digital lead generation
Technologies
Total stations, GNSS receivers
Responsibilities
Spearhead integrated campaigns and trade show strategies; Architect value propositions translating engineering into marketing messages; Develop audience insights for surveyors and mapping professionals; Drive demand generation to nurture qualified leads; Collaborate with international teams and product leaders.
Seniority
Senior, hands-on IC