Manager, Audience Strategy
Core
Develop and present data-driven audience strategies, translating client objectives into actionable frameworks and managing audience creation for media activation.
Role type
Manager, Audience Strategy
Builds
Scalable, data-led audience solutions and activation strategies for clients.
Domain
Media and Advertising
Deliverable
product features
Required skills
Media strategy, audience segmentation, research methodologies, advertising technology, data analysis, client communication, campaign execution, digital marketing, CRM
Preferred skills
Data visualization, programmatic and social execution, audience building platforms
Technologies
Lotame, Epsilon, Vividata, GWI, Tableau, R, Microsoft Excel, PowerPoint, SSPs, DSPs
Responsibilities
Develop and present data-driven audience strategies to planning teams; Translate client business objectives into actionable audience strategies; Manage audience creation using audience building platforms and push to activation channels; Use research and platform tools to define, segment, and analyze audiences; Lead client communication on audience solutions; Partner with planning and activation teams to ensure seamless execution; Drive education and adoption of audience solutions.
Seniority
Manager, hands-on IC