PG India - Associate Director-Paid media
Core
Develop and lead integrated paid media strategies across Paid Search and Paid Social to achieve client business objectives.
Role type
Associate Director, Paid Media
Builds
End-to-end campaign planning, execution, optimization, and reporting for client accounts
Domain
Digital Marketing / Paid Media
Required skills
Paid Search strategy, Paid Social strategy, Team leadership, Campaign optimization, Audience targeting, Attribution modeling, Bidding strategies, Performance analytics, Client account management, Large budget management
Preferred skills
Proficiency with Google Ads, Microsoft Ads, Meta Ads Manager, LinkedIn Ads, X Ads, Google Analytics (GA4), Google Tag Manager, Looker Studio, Excel
Technologies
Google Ads, Microsoft Ads, Meta Ads Manager, LinkedIn Ads, X Ads, Google Analytics (GA4), Google Tag Manager, Looker Studio, Excel
Responsibilities
Develop integrated paid media strategies, Manage end-to-end campaign planning and execution, Lead and mentor a team of paid media specialists, Build and maintain strong client relationships, Collaborate with cross-functional teams
Seniority
Senior, hands-on IC with leadership responsibilities