Manager
Core
Lead media planning, negotiate programmatic deals, and manage a team of specialists to execute client-centric strategies and drive business growth.
Role type
Senior IC Manager (Programmatic Media Planning)
Builds
Programmatic media campaigns and strategies for clients
Domain
Digital Advertising / Programmatic Media Buying
Required skills
Programmatic media planning, Team leadership, DV360 expertise, Custom bidding script development, Attribution modelling, A/B testing design, Budget forecasting, Data analytics, Client relationship management, Negotiation
Preferred skills
Experience with MMPs, Knowledge of emerging programmatic technologies
Technologies
DV360, DSPs, MMPs, Analytics platforms
Responsibilities
Lead media planning and negotiate programmatic deals across DSPs and platform partners, Develop and execute client-centric programmatic strategies focused on achieving KPIs, Own end-to-end client relationship management including reporting on campaign performance, Design and implement custom bidding scripts to improve campaign efficiency, Design and run structured A/B testing and experimentation frameworks, Manage large-scale programmatic budgets including forecasting and pacing
Seniority
Senior, hands-on IC with team leadership