Field Marketing Manager - LATAM
Core
Execute field and channel marketing programs, events, and campaigns to drive demand and accelerate opportunities for enterprise accounts in the LATAM region.
Role type
Field Marketing Manager
Builds
Multi-touch marketing programs, events, and campaigns for enterprise clients
Domain
Cybersecurity / Data Security
Deliverable
product features
Required skills
Field marketing strategy, channel marketing, event management, demand generation, B2B sales cycle understanding, budget management, content creation, regional planning, performance analytics
Preferred skills
Portuguese fluency, Spanish fluency, Salesforce/Marketo/Asana experience, predictive analytics tools
Technologies
Salesforce, Marketo, Asana, Splash
Responsibilities
Develop pipeline generation programs for large enterprise accounts; Create and deliver integrated marketing programs including digital marketing, events, and direct mail; Collaborate with sales to optimize pipeline coverage and alignment; Partner with business development on lead prioritization; Manage regional field marketing budget and spend; Execute event logistics and webinars; Measure and analyze field marketing performance against targets.
Seniority
Mid-Senior, hands-on IC