Campaign Manager
Core
Lead integrated marketing campaigns to drive engagement, pipeline growth, and revenue for a data security platform.
Role type
Senior Campaign Manager (B2B SaaS)
Builds
Full-funnel creative marketing campaigns, webinar programs, and lead generation initiatives.
Domain
Cybersecurity / Data Security
Deliverable
product features
Required skills
Integrated campaign strategy, multi-channel marketing, marketing automation (Marketo, HubSpot, Pardot), CRM (Salesforce), funnel optimization, A/B testing, project management
Preferred skills
B2B SaaS experience, demand generation, partner marketing alignment
Responsibilities
Own integrated campaign strategy across brand, product marketing, and sales; Develop and execute full-funnel creative campaigns; Craft compelling narratives with content and product teams; Execute strategic webinar programs; Measure and optimize campaign performance via KPIs; Support lead generation and conversion; Collaborate with BDR teams on lead follow-up; Align with partner marketing teams.
Seniority
Senior, hands-on IC