Marketingmanager B2B Klimapartnerprogramm (w/m/d)
Core
Strategically develop and grow the Sto B2B Climate Partner network for craftsmen, including training, events, and lead management.
Role type
B2B Marketing Manager
Builds
A strategic partner network for craftsmen in the construction and facade insulation industry
Domain
Construction materials / Building insulation / B2B2C marketing
Required skills
Strategic network development, B2B marketing, training and webinar organization, customer journey planning, content creation for B2B2C, event management, lead management and process optimization
Preferred skills
Understanding of modern sales processes (Promote-to-Lead, Lead-to-Order), knowledge of the craft sector (painters, plasterers), MS Office and CRM (Salesforce), English (written and spoken)
Responsibilities
Develop the Sto Climate Partner network strategy, organize training and webinars for sales teams and partners, plan marketing and communication measures, create relevant content, organize regional and national events, build and optimize lead management processes