Marketing Performance Leader (F/M/D)
Core
Drive marketing performance agenda and ensure marketing investments deliver measurable business results through data-driven decision making.
Role type
Senior marketing performance leader
Builds
Marketing ROI and business impact across paid, owned, and earned media channels
Domain
Retail / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
marketing performance measurement, analytics, ROI optimization, commercial mindset, data translation, stakeholder management, strategic planning, performance reporting
Preferred skills
growth mindset, curiosity, passion for continuous improvement, IKEA values alignment
Technologies
paid media, owned media, earned media
Responsibilities
Drive continuous improvement of marketing ROI, lead performance analysis across media channels, identify growth opportunities, lead marketing planning process, measure and evaluate marketing effectiveness, collaborate across commercial functions
Seniority
Senior, hands-on IC