Client Analytics Lead
Core
Client-facing analytics leader driving strategic account planning, measurement strategies, and data-driven recommendations for leading brands to optimize media and audience investments.
Role type
Senior IC client analytics lead (strategy & delivery)
Builds
Analytics roadmaps, measurement strategies, and client-facing insights for strategic accounts
Domain
Digital media, advertising technology, marketing analytics
Deliverable
client delivery
Required skills
sophisticated analytics on record-level datasets, coding and data extraction, measurement strategy design, translating technical findings to business narratives, influencing internal/external stakeholders, managing multiple workstreams
Preferred skills
identity-level measurement, closed-loop measurement, multi-touch attribution, marketing mix modeling, incrementality testing, experimental design, AI-enabled analytics workflows
Technologies
Google Campaign Manager, Google Analytics, Adobe Analytics
Responsibilities
Partner with Sales to establish analytical direction for strategic accounts; develop client-specific analytics roadmaps and measurement strategies; translate complex data findings into persuasive business narratives; educate partners on platform capabilities; review and validate analytical plans and outputs; manage multiple analytical workstreams while prioritizing business impact; apply AI-enabled tools to improve delivery speed and consistency
