MarTech Strategy Manager (all genders)
Core
Drive the strategic evolution of Media, Audience, and Data capabilities for Beiersdorf, focusing on technology roadmap, Connected Identity, and GrowthOS platform development.
Role type
Senior MarTech Strategy Manager
Builds
Global media-technology ecosystem and GrowthOS platform for Beiersdorf
Domain
FMCG / Beauty / MarTech / Data Strategy
Required skills
Audience Strategy, Customer Identity, First-Party Data, Addressability, Technology Roadmap Planning, Change Management, Stakeholder Management, Marketing Operating Systems, Data Governance, AI Tooling (Copilot/ChatGPT)
Preferred skills
Experience with Epsilon, LiveRamp, Experian, Merkle, CDPs, Clean Rooms, GA4, Adobe Analytics, MMM, Attribution, Incrementality Testing
Technologies
GrowthOS, Epsilon, LiveRamp, Experian, Merkle, CDPs, Clean Rooms, GA4, Adobe Analytics, Microsoft Copilot, ChatGPT
Responsibilities
Define future technology requirements for Audience Intelligence and Data Activation; Lead workshops and transformation projects for Media/Audience/Data solutions; Develop frameworks and operating models for Audience Management and Connected Identity; Manage adoption and governance of GrowthOS; Translate business requirements into scalable technology models.
Seniority
Senior, hands-on IC