Biddable Account Director
Core
Lead biddable media strategy for Mars, integrating Paid Search, Paid Social, and Programmatic to drive business outcomes for Petcare, Snacking, and Food & Nutrition brands.
Role type
Senior Account Director (Biddable Media)
Builds
Integrated biddable media solutions and connected experiences for global consumer brands.
Domain
Digital Advertising / Media Buying / Consumer Goods
Required skills
Biddable media strategy, Paid Search, Paid Social, Programmatic, Client relationship management, Team leadership, Budget management, Strategic thinking, Platform expertise, Integrated media planning
Preferred skills
Innovation in media buying, Cross-functional collaboration, Commercial awareness
Technologies
Google Ads, Meta Ads, Programmatic platforms, Data analytics tools
Responsibilities
Own and lead the overarching biddable strategy connecting to client KPIs. Build trusted relationships with key clients as a strategic partner. Turn client objectives into actionable biddable plans. Lead and develop a team of biddable specialists. Champion innovation across biddable media. Take ownership of budgets and scopes.
Seniority
Senior, hands-on IC with team leadership