Performance Planner / Senior Planner
Core
Digital planner supporting the development of media strategies, channel plans, and audience-led recommendations for performance marketing campaigns.
Role type
Senior IC digital media planner
Builds
Integrated media plans and campaign proposals across Search, Social, and Programmatic channels
Domain
Digital marketing and performance media
Required skills
digital media planning, performance marketing principles, campaign management, audience targeting, data analysis, project management, reporting, stakeholder management
Preferred skills
B2B marketing knowledge, self-serve platform management
Technologies
Search, Social, Programmatic, LinkedIn, self-serve platforms
Responsibilities
Support development of digital media strategies and channel plans; Build integrated media plans using planning tools and market insights; Lead development of plans across Search, Social, and Programmatic; Assist in audience targeting including B2B campaigns; Liaise with media owners to obtain proposals; Coordinate campaign planning and execution across markets; Engage with clients on day-to-day operations and deliver campaign reports; Oversee campaign delivery ensuring accuracy and compliance; Work with ad operations to manage campaign setup and tracking; Monitor and optimize campaign performance across channels; Translate campaign data into actionable recommendations; Analyse historical performance data to benchmark strategies; Prepare regular campaign reports, post-campaign analyses, and billing reconciliations.
Seniority
Junior to Mid-level, hands-on IC