Web Brand | Team Lead
Core
Lead a team of client partners and media planners to execute and optimize multi-channel lead generation campaigns across social and search platforms, managing budgets and driving business outcomes.
Role type
Senior Team Lead, User Acquisition / Performance Marketing
Builds
Multi-channel lead generation campaigns and traffic-selling strategies for verticals like dating, insurance, home services, and finance.
Domain
Digital Advertising / Performance Marketing / User Acquisition
Required skills
Team leadership and mentorship, Multi-channel campaign management (Social & Search), Budget management ($100K+), Data analysis and hypothesis testing, Tracking and attribution systems (Pixel, CAPI, UTMs), Multi-geo acquisition strategy, Sales forecasting and commercial planning, Automation workflow implementation, Vertical expertise (dating, insurance, home services, finance), Stakeholder communication.
Preferred skills
Experience with platform representatives, Industry conference representation, CRM and documentation discipline.
Technologies
Meta, TikTok, Snapchat, NewsBreak, Google, Microsoft, Pixel, CAPI, UTMs
Responsibilities
Build and mentor a team of client partners and media planners; Develop and execute traffic-selling strategies for leadgen verticals; Analyze client KPIs and campaign performance to design hypothesis-driven tests; Communicate with tech departments regarding tracking and attribution setups; Deliver data-driven insights and strategic reports to senior leadership; Handle full-cycle traffic sales including negotiation and deal structuring; Provide accurate sales forecasting and revenue projections.
Seniority
Senior, hands-on IC with team leadership