Director, Strategy
Core
Leads integrated brand and experience strategy development, positioning, and narrative for complex brands, translating strategy into omnichannel engagement frameworks.
Role type
Senior IC strategy director (brand & experience)
Builds
Integrated brand strategies, experience principles, and go-to-market directions for clients.
Domain
Healthcare / Regulated categories / Brand Strategy
Deliverable
product features
Required skills
Brand strategy, experience strategy, integrated planning, positioning, messaging, brand architecture, storytelling, leadership, facilitation, AI workflow application
Preferred skills
Healthcare or regulated category experience, breaking traditional pharma advertising molds
Technologies
AI tools for workflow improvement
Responsibilities
Direct development of strategic imperatives, brand positioning, and value propositions; translate brand strategy into experience journeys; serve as day-to-day strategist to clients shaping go-to-market direction; partner with Creative, Media, Data, and Technology leadership; mentor strategy talent.
Seniority
Senior, hands-on IC with mentorship responsibilities