Performance Marketing Specialist
Core
End-to-end ownership of paid social strategy, campaign execution, and optimization across Meta, TikTok, Pinterest, Snapchat, and LinkedIn to drive eCommerce growth.
Role type
Senior Performance Marketing Specialist (Paid Social)
Builds
Paid social campaigns, audience strategies, and dynamic shopping campaigns for an Australian eCommerce brand.
Domain
eCommerce / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Meta advertising expertise, campaign architecture, audience strategy (custom/lookalikes/retargeting), budget management, ROAS optimization, creative testing, data analysis, cross-functional collaboration, team mentoring
Preferred skills
Experience with TikTok, Pinterest, Snapchat, or LinkedIn, C-suite presentation skills, entrepreneurial mindset, innovation in testing and learning
Technologies
Meta Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, LinkedIn Ads, Dynamic Shopping Campaigns
Responsibilities
Execute paid social campaigns aligned to business goals; manage campaign budgets and pacing to maximize ROAS; build and manage audience strategies; turn performance data into actionable insights; brief and collaborate with design on creative; guide a Performance Marketing Coordinator
Seniority
Senior, hands-on IC with mentoring responsibilities