CRM Analyst
Core
Design, implement, and optimize multi-channel campaigns and customer journeys on CRM platforms to support business objectives.
Role type
CRM Analyst
Builds
Multi-channel marketing campaigns and automated customer journeys
Domain
Advertising and Marketing
Deliverable
product features
Required skills
CRM strategy design, multi-channel campaign execution, marketing automation, CRM platform configuration, data quality management, A/B testing, lifecycle marketing planning
Preferred skills
Braze platform experience
Technologies
Salesforce, HubSpot, Zoho, Adobe Campaign, Mailchimp, Braze
Responsibilities
Define multi-channel campaign strategies with clients and internal teams; configure CRM campaigns, automated flows, and data structures; build and execute email, SMS, push, and web personalization journeys; monitor KPIs and support A/B testing; communicate with clients and stakeholders on performance; support data cleaning and database management.
Seniority
Junior to Mid-level, 2+ years experience
