Senior Search Planner
Core
Senior Search Planner responsible for managing paid search accounts, conducting keyword research, and providing strategic insights for healthcare clients.
Role type
Senior Search Planner (SEM)
Builds
Paid search campaigns and media plans for healthcare brands
Domain
Healthcare marketing and advertising
Required skills
Keyword research, account restructuring, Microsoft Advertising, Google Ads, SA360, budget management, competitive market analysis, forecasting metrics
Preferred skills
Building search best practices, leading SEM tactical planning, developing media recommendations, presenting client-facing reports
Technologies
Microsoft Advertising, Google Ads, SA360, PowerPoint
Responsibilities
Provide high-level insights and recommendations on account performance, conduct keyword research and competitive market analysis, oversee day-to-day management of paid search accounts, forecast metrics and account performance, recommend testing opportunities and optimizations, produce client-facing reports
Seniority
Senior, hands-on IC