Group Account Director, Planning
Core
Senior Director leading a diverse portfolio of brands, acting as the primary client lead to build relationships, manage media strategy, and drive business growth.
Role type
Senior IC Group Account Director (Planning)
Builds
Integrated, multi-channel media plans and campaigns for client brands
Domain
Media & Advertising
Required skills
Client relationship management, media strategy development, team leadership, budgeting and forecasting, contract negotiation, data-driven decision making, storytelling, cross-channel campaign planning
Preferred skills
Thought leadership, innovation in media technologies, mentorship, working knowledge of syndicated tools (DDS, Prisma, DCM, DBM, Vividata)
Technologies
DDS, Prisma, DCM, DBM, Vividata, Microsoft Office Suite
Responsibilities
Serve as primary client lead and strategic partner; Lead development and execution of media strategies; Manage client expectations and ensure retention; Lead, mentor, and develop a high-performing team; Own financial health of client accounts including budgeting and forecasting; Identify growth opportunities and drive new business initiatives; Negotiate contracts and media investments; Ensure flawless execution across digital, traditional, and emerging media platforms; Oversee performance tracking and optimization.
Seniority
Senior, hands-on IC with team leadership