Senior Director, Marketing
Core
Drive market-leading business acquisition growth and retention through national operating scale and consumer-insight driven marketing activations for ICHRA plans.
Role type
Senior Director, Marketing
Builds
Integrated multichannel marketing strategies, annual marketing plans, and a digital-first marketing team & culture.
Domain
Health insurance / Individual Coverage Health Reimbursement Arrangement (ICHRA)
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
5-year growth oriented integrated multichannel marketing strategy, omnichannel media execution (linear DRTV, CTV, digital, social, search, radio, OOH, web, SEO, direct mail), DRTV and precision marketing capabilities, data analytics for ROI optimization, talent management and leadership, stakeholder influence, product development partnership.
Preferred skills
Master's degree, health care industry experience in group benefit administration.
Technologies
linear DRTV, CTV, SEO, data analytics tools
Responsibilities
Build and execute annual marketing plans connected to line-of-business and sales teams; lead marketing team and agency partners; partner with Marketing Operations & Analytics to advance DRTV and precision marketing; create a digital-first marketing team & culture; equip people managers with training and coaching; collaborate with Product, Sales, Operations, Finance, HR, and Compliance.
Seniority
Senior Director, strategic leadership & team building