Associate Director, Analytics Media
Core
Apply data-driven insights to media planning, investment, and measurement processes; design and lead modern measurement plans and roadmaps for clients.
Role type
Senior IC analytics consultant (media/marketing)
Builds
Data-driven marketing investment decisions, measurement frameworks, and client analytics storylines
Domain
Digital media, advertising technology, marketing analytics
Deliverable
dashboards & analysis
Required skills
Advanced analytics, SQL, web measurement technologies, data visualization, marketing strategy, client management, project leadership, digital media buying, programmatic audience buying
Preferred skills
Quantitative education (Statistics, Economics), Tableau/Datorama/PowerBI, cross-functional agency experience
Technologies
SQL, Ad serving platforms, Website analytics software, Tableau, Datorama, PowerBI
Responsibilities
Scope and direct advanced analytics projects to answer client questions; consult with senior client leaders to define business questions; build presentations translating complex analytics into actionable insights; guide planning teams on data-driven investment decisions; manage deliverables against project plans; cultivate relationships with technology and research partners.
Seniority
Senior, hands-on IC with leadership responsibilities
