Consumer Insights & Strategy Manager (all genders)
Core
Develop and optimize data-driven customer retention and communication strategies across the entire customer lifecycle.
Role type
Senior IC consumer insights and CRM strategy manager
Builds
Personalized, scalable, and measurable customer engagement programs
Domain
Digital marketing and customer relationship management
Deliverable
product features
Required skills
CRM systems, marketing automation platforms, segmentation, personalization, data-driven campaign management, AI in marketing, AI agents, strategic thinking, operational understanding, KPI framework definition, A/B testing
Preferred skills
Experience with AI for content creation and forecasting, willingness to continuously develop AI skills
Technologies
AEP, AJO, Salesforce, Braze
Responsibilities
Develop short- and long-term CRM strategies across channels, conceptualize and manage customer journeys and lifecycle programs, derive personalized campaigns based on data and insights, develop and evolve loyalty programs, define mechanics to increase engagement and customer lifetime value, define and evolve KPI frameworks, identify optimization opportunities through testing and analysis, collaborate with data, tech, creative, and account teams