Responsable Marketing CRM (H/F/X)
Core
Manage CRM and relationship marketing projects to ensure client profitability and satisfaction, leading a team of 2-5 project managers.
Role type
Senior Marketing CRM Manager
Builds
Client marketing strategies, loyalty programs, and relationship marketing initiatives
Domain
Marketing / Customer Relationship Management (CRM)
Deliverable
product features
Required skills
CRM project management, loyalty program expertise, team leadership, strategic consulting, client relationship management, contract and financial management
Preferred skills
Digital environment sensitivity, international client management, English fluency
Technologies
CRM tools
Responsibilities
Manage 2-5 project managers, oversee daily project tracking, provide strategic information relay, define SMART objectives, support team training, develop global relationship marketing vision, present strategic recommendations to clients, identify commercial opportunities, manage project contracts and budgets
Seniority
Senior, hands-on IC with team management