Senior Marketing Automation Specialist
Core
Lead execution and optimisation of marketing automation initiatives to deliver timely, personalised, and meaningful customer interactions across email, SMS, push notifications, and other digital channels.
Role type
Senior Marketing Automation Specialist
Builds
Personalised customer journeys and digital communications campaigns
Domain
Financial Services / Marketing Technology
Required skills
Marketing automation platforms, Customer data platforms (CDP), CRM systems, Audience segmentation, A/B testing, Platform optimisation, Troubleshooting, Data analysis
Preferred skills
Cross-functional collaboration, Strategic thinking, Continuous improvement
Technologies
Marketing technology platforms, CRM systems, Customer data platforms
Responsibilities
Lead execution and optimisation of marketing automation initiatives, Collaborate with Product, Marketing, Data, Technology, Risk, and Operations teams, Manage audience segmentation and testing, Troubleshoot technical issues within the marketing technology ecosystem, Drive continuous improvement initiatives for customer and business outcomes
Seniority
Senior, hands-on IC
