CRM and Loyalty Specialist (6m contract)
Core
Design and execute data-driven CRM campaigns and loyalty programs to drive customer engagement, retention, and lifetime value for consumer brands.
Role type
CRM and Loyalty Specialist
Builds
Personalized customer journeys and targeted marketing campaigns
Domain
Consumer goods / Home improvement and construction
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Salesforce Marketing Cloud, HTML, CSS, email marketing best practices, campaign execution, audience segmentation, data analysis
Preferred skills
Loyalty program experience, customer experience (CX) program experience
Responsibilities
Build and execute CRM campaigns, use data to personalize customer journeys, analyze campaign performance and customer behavior metrics, manage audience segmentation and campaign planning, collaborate with internal and external teams on CRM initiatives
Seniority
Individual Contributor