Social Media Strategist
Core
Plan and activate paid social advertising strategies for automotive clients across the US, serving as the primary day-to-day client contact and trusted advisor.
Role type
Senior Social Media Strategist (Paid Media)
Builds
Integrated paid social media campaign activations for Toyota Motor North America and dealerships.
Domain
Automotive marketing / Digital advertising
Required skills
Paid social media strategy, Meta/Reddit/X/Pinterest/TikTok/LinkedIn/Snapchat advertising, Advanced targeting (custom audiences, lookalikes), Budget optimization, Campaign reporting & analytics, Project management, Media buying tools (Sprinklr, Adobe Analytics, Asana, Monday.com)
Preferred skills
Facebook Blueprint Media Buying Certification, Retail or automotive industry experience
Technologies
Meta Business Manager, Meta Ad Manager, Sprinklr, Adobe Analytics, Asana, Google Workspace, Monday.com
Responsibilities
Develop strategic paid social media recommendations including platform selection, creative formats, and timelines; Execute campaigns across multiple social platforms; Optimize campaign buys to ensure effective budget spending; Develop in-depth campaign reports outlining insights on media delivery, engagement, and attribution.
Seniority
Mid-Senior, hands-on IC