Segment & Propositions Manager
Core
Drive delivery, performance, and customer experience for the 'Later Life' customer segment by turning insight into actions across product, proposition, marketing, and servicing.
Role type
Segment Manager (Consumer Banking)
Builds
Customer propositions, journeys, and engagement activities for Later Life customers
Domain
Financial Services / Consumer Banking
Deliverable
product features
Required skills
Customer segmentation, retention strategy, commercial insight, data literacy, stakeholder management, roadmap development
Preferred skills
Financial services experience, proposition development, customer journey design, performance improvement initiatives
Responsibilities
Drive performance metrics (retention, engagement, income), shape customer propositions and journeys, coordinate delivery across product/marketing/servicing teams, analyze market and behavioral data, ensure inclusive and responsible customer outcomes
Seniority
Mid-Senior, hands-on IC