Digital Customer Journey Expert – Customer Acquisition & Engagement
Core
Design and deliver end-to-end daily banking experiences for young customers (aged 25-35) entering financial independence, translating customer insights into value propositions and journeys.
Role type
Customer Journey Expert (Growth & Value Proposition)
Builds
End-to-end Starter journey, value propositions, digital experiences, and onboarding flows for daily banking products.
Domain
Financial Services / Digital Banking / Customer Acquisition
Deliverable
product features
Required skills
Customer journey management, lifecycle marketing, customer experience design, journey mapping, qualitative and quantitative research, hypothesis testing, backlog management, stakeholder alignment, KPI tracking
Preferred skills
Experience in growth management, product management, or acquisition; fluency in Dutch and/or French
Technologies
None explicitly stated
Responsibilities
Conduct customer research to identify opportunities for differentiation; define and refine the end-to-end Starter journey from onboarding to daily usage; translate insights into problem statements and customer-centered solutions; collaborate with delivery teams to implement solutions across channels; track key KPIs (acquisition, engagement, retention) and prioritize improvements.
Seniority
Mid-level (3+ years experience)