Head of Marketing Fokus D2C (m/w/d)
Core
Lead all marketing and communication activities for B2B and D2C business units, including consumer health care products and cosmetic ingredients.
Role type
Senior marketing leader (Head of Marketing)
Builds
Marketing strategies and campaigns for EctoCare and bitopEQUI brands, expanding international market leadership in cosmetic active ingredients and OTC health products.
Domain
Consumer Health Care / Cosmetics / FMCG
Deliverable
product features
Required skills
International marketing, brand building, project management, team leadership, market analysis, budget management, strategic planning
Preferred skills
Experience in FMCG or Consumer Health Care, D2C experience, revenue responsibility
Technologies
None stated
Responsibilities
Develop and execute online and offline marketing strategies, manage B2B and D2C marketing activities, lead and motivate teams, conduct market and competitor analysis, handle specific projects and accounts
Seniority
Senior, hands-on IC