Group Head Marke DACH (m/w/d)
Core
Strategic and operational leadership for brand development, growth, and activation across Germany, Austria, and Switzerland for a family-owned dairy company specializing in cheese and milk derivatives.
Role type
Senior Group Head of Brand (FMCG/Dairy)
Builds
Strong, relevant, and desirable brand profiles and campaigns for cheese and milk derivative products in the DACH region.
Domain
Food & Beverage (Dairy/Cheese) / Brand Management
Deliverable
product features
Required skills
Strategic brand leadership, multi-market brand management, consumer insight analysis, integrated marketing planning, cross-functional collaboration, team leadership, budget management, innovation strategy.
Preferred skills
FMCG experience, leadership in the food/dairy industry, data-driven decision making, entrepreneurial mindset.
Technologies
Market research tools, panel data, tracking systems, performance analytics platforms.
Responsibilities
Develop and execute brand and growth strategies for the DACH region; Identify and evaluate market trends and consumer needs; Plan and manage brand, innovation, and communication projects; Lead the marketing team and external agencies; Manage budgets and contribute to strategic portfolio and investment decisions.
Seniority
Senior, hands-on IC with leadership responsibilities