Vice President, Commerce Media
Core
Orchestrate all Retail Media activities for a large CPG client, building integrated full-funnel media programs across key Retail Media Networks.
Role type
Senior IC Vice President, Commerce Media
Builds
Integrated, full-funnel media programs for CPG brands
Domain
Retail Media / CPG / Commerce Marketing
Deliverable
product features
Required skills
Commerce Media strategy, Retail Media Network relationships, Joint Business Planning, Channel and Category Strategies, financial acumen, strategic planning, data analysis
Preferred skills
Agency experience, CPG brand/manufacturer experience, 12+ years experience, thought leadership, change management
Technologies
Marilyn®
Responsibilities
Serve as single point of contact for client's Digital Commerce team; collaborate with National Media team to minimize duplication; expand assigned business and secure incremental revenue; manage client budgets and ensure profitability; develop annual business plan; identify trends and drive consistency across deliverables
Seniority
Senior, hands-on IC