Associate Director
Core
Translate advanced analytics outputs (MMM, attribution) into actionable media recommendations and budget strategies to drive business outcomes.
Role type
Senior IC strategy director (media analytics)
Builds
Media planning strategies, budget allocation frameworks, and client advisory narratives
Domain
Media strategy + Marketing analytics (MMM)
Deliverable
product features
Required skills
Media strategy, MMM interpretation, Budget allocation, Channel mix planning, Client leadership, Cross-functional collaboration, Strategic storytelling, Ambiguity management, Stakeholder influence
Preferred skills
Analytics consulting experience, Digital + offline media planning, Agile MMM frameworks, Internal capability building
Technologies
MMM, Attribution models, Experimentation frameworks
Responsibilities
Interpret MMM outputs (ROI, saturation, carryover) and convert to budget/channel recommendations; Partner with media teams to integrate insights into planning cycles; Present complex analytics to clients and local market teams; Collaborate with data science and product teams to align model outputs with execution realities; Build thought leadership POVs on measurement evolution.
Seniority
Senior, hands-on IC