CRM Manager:in
Core
Design and execute CRM campaigns to increase customer satisfaction and retention, implement tracking tools, and manage multi-channel retention strategies.
Role type
CRM Manager
Builds
Customer retention programs and personalized marketing campaigns
Domain
eCommerce / Health & Wellness (DTC)
Required skills
CRM strategy, email marketing, customer journey tracking, campaign automation, budget management, multi-channel strategy, stakeholder collaboration
Preferred skills
eCommerce experience, proactive decision-making, risk assessment
Technologies
ActiveCampaign, Klaviyo, Charles, MyPostcard
Responsibilities
Develop and implement CRM campaigns, implement customer journey tracking tools, create personalized email campaigns, automate marketing campaigns, manage campaign budgets and KPIs, implement multi-channel retention strategies, collaborate with marketing and acquisition teams
Seniority
Mid-level (3+ years experience)