Head of Market Growth
Core
Own the strategy and execution for launching and scaling new marketplace cities, building vendor ecosystems, and creating repeatable systems for long-term expansion.
Role type
Senior IC Head of Market Growth
Builds
New marketplace cities and local vendor ecosystems
Domain
Real Estate / Marketplace
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Market launch strategy, P&L ownership, vendor ecosystem building, referral engine creation, cross-functional leadership, data-driven decision making, team building, executive influence
Preferred skills
Experience with franchise or multi-location business scaling, systems thinking, distributed team management
Technologies
N/A
Responsibilities
Lead strategy and execution for new market launches to reach 250 active units within six months; Design and improve repeatable launch playbooks; Build national and local partnerships with brokers, lenders, and vendors; Create referral engines for organic growth; Partner with Product, Sales, and Marketing to improve occupancy and NPS; Analyze performance metrics to optimize acquisition costs; Hire and develop Market Account Executives and ecosystem leaders; Run structured experiments to refine market entry processes
Seniority
Senior, hands-on IC with executive influence