Senior Performance Marketing Manager
Core
Own and scale global paid acquisition strategy to drive measurable pipeline growth and maximize return on marketing investment for a B2B SaaS workflow platform.
Role type
Senior Performance Marketing Manager (Paid Acquisition)
Builds
Scalable paid acquisition engine across search, social, display, and emerging channels
Domain
B2B SaaS / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B SaaS paid acquisition strategy, multi-channel campaign management (search, social, display), audience segmentation, bidding strategies, creative optimization, landing page optimization, conversion rate optimization, agency management, cross-functional partnership, data-driven decision making, budget management
Preferred skills
AI-enabled marketing workflows, experimentation culture, emerging channel evaluation (CTV, Reddit)
Technologies
Google Ads, Bing, LinkedIn Ads, Meta, X, Influ2, G2, Reddit, CTV
Responsibilities
Develop and execute global paid acquisition strategy; optimize campaigns for targeting, bidding, creative, and conversion; partner with Demand Generation, Growth, and ABM teams; manage agency partners; analyze performance data and report to RevOps/Finance; evaluate new channels and technologies
Seniority
Senior, hands-on IC