Campaign and Communications Lead
Core
B2B marketing generalist driving provider acquisition, conversion, and retention through campaigns, events, and digital channels.
Role type
Senior Marketing Generalist (B2B Provider Marketing)
Builds
Provider marketing campaigns, nurture journeys, landing pages, and events for Healthengine's B2B audience.
Domain
Healthcare Technology / B2B SaaS
Deliverable
product features
Required skills
B2B campaign execution, marketing automation (HubSpot), CMS management (WordPress/HubSpot), event planning, project management, data analysis, conversion optimization
Preferred skills
A/B testing, stakeholder coordination, creative brief development, agile environment adaptability
Technologies
HubSpot, WordPress, Metricool
Responsibilities
Manage provider marketing calendar across email, social, and web; execute B2B campaigns to drive Lead-to-MQL conversion; build and optimize landing pages and webforms; plan and deliver end-to-end provider events; create brand assets and creative briefs; report on campaign performance and recommend optimizations.
Seniority
Senior, hands-on IC