Associate Director, Analytics
Core
Lead digital media measurement and analytics to quantify campaign performance, inform media planning/buying, and drive client business outcomes through data strategies and visualization.
Role type
Senior IC analytics leader with people management responsibilities
Builds
Data strategies, playbooks, measurement roadmaps, and client-ready insights
Domain
Digital advertising, media research, and consumer insights
Deliverable
dashboards & analysis
Required skills
Digital media measurement, statistical analysis, data visualization, client management, team leadership, media math, strategic planning
Preferred skills
SAS, R, Python, Tableau, GoodData, Datorama, relational databases
Technologies
SAS, R, Python, Tableau, GoodData, Datorama
Responsibilities
Execute and manage best-in-class measurement to inform media buying; Lead discussions on KPI development and technology integrations; Guide teams on data visualization for decision-making; Develop data strategies and playbooks for targeting; Collaborate with clients to align analytics with business goals; Manage, mentor, and develop direct reports; Lead data-centered learning initiatives and ad/media effectiveness modeling.
Seniority
Senior, hands-on IC with management