Head of Product Marketing
Core
Own Veriff's messaging architecture, positioning, and go-to-market strategy to enable Sales and drive vertical growth in identity verification.
Role type
Head of Product Marketing (B2B SaaS)
Builds
Messaging frameworks, sales enablement content, vertical GTM strategies, and product launch plans.
Domain
Identity verification, fraud prevention, fintech, trust infrastructure.
Deliverable
product features
Required skills
B2B SaaS product marketing leadership, positioning and messaging strategy, sales enablement, competitive intelligence, vertical/segment GTM, product launch execution.
Preferred skills
Experience in identity, security, fintech, or related space.
Technologies
None stated.
Responsibilities
Own messaging architecture from company narrative to product and persona levels; define ICPs, personas, and jobs-to-be-done; build and maintain high-impact sales enablement content; own competitive strategy and win/loss analysis; lead GTM for key segments (Financial Services, Marketplaces, Resellers); execute GTM for product launches and major releases.
Seniority
Senior, leadership IC
