Senior Growth Marketing Manager (Subscriptions)
Core
Drive profitable acquisition of paid subscribers for DuckDuckGo's subscription products through digital advertising and marketing campaigns.
Role type
Senior Growth Marketing Manager (Subscriptions)
Builds
Paid subscriber growth programs, new ad channel tests, and optimized marketing funnels for DuckDuckGo subscriptions.
Domain
Privacy-focused technology / Digital Advertising / Consumer Subscriptions
Required skills
Digital advertising strategy, paid acquisition scaling, subscription program management, app economics (LTV/payback), incrementality testing, cross-functional partnership, complex project execution, data analysis
Preferred skills
Freemium consumer subscription app experience, high-traffic product subscription growth, engineering/product collaboration
Technologies
App store ads, paid social, mobile app networks, aggregate measurement tools
Responsibilities
Plan and execute high-priority marketing campaigns for paid subscriptions, launch new ad channel tests, measure incremental lift, execute in-market creative tests, optimize paid subscriber conversion, partner with Engineering/Product on landing pages and funnels
Seniority
Senior, hands-on IC